Roxari is a Shopify jewellery brand. The products were striking, but the website wasn’t doing them justice. The truth is, people searching for jewellery online weren’t finding the store at all. And in e-commerce, being invisible is the fastest way to lose customers.
When we looked closer, the issues piled up. Technical SEO was a mess. Titles and meta descriptions were generic. Internal linking was thin. Speed was slow enough that the site failed Core Web Vitals. To make it worse, there was almost no optimised content on key pages. Even worse, some pages weren’t being indexed, so they never stood a chance to rank.
What We Did
- We started with the foundations. Fixed crawl errors, cleaned up indexation issues, and sorted the technical SEO problems. Titles and meta descriptions were rewritten with high-intent keywords, but also in a way that made sense to a shopper browsing jewellery.
- The site’s speed was improved. Images compressed, caching tuned, and code trimmed down. That meant pages loaded faster, which matters a lot for mobile users.
- We reorganised categories and strengthened internal linking so authority flowed to product and collection pages. Content was added to the most important landing pages. Not filler, content that actually matched buyer intent.
- Outside the site, we built quality backlinks from lifestyle and fashion blogs in the right regions. That helped credibility and gave the domain more weight.
The Results
Step by step, things shifted. Rankings climbed. Impressions and clicks rose, giving the store a real presence in search. Products that were buried started showing up in front of buyers. And with faster speeds and clearer navigation, more visitors stayed to browse.
The Impact
For Roxari, SEO wasn’t just about ticking boxes. It meant finally being visible to the shoppers already looking for jewellery online. More people found the store, more clicked through, and more stayed long enough to convert.
Takeaway
Jewellery this good deserves to be seen. Fixing the basics of SEO made sure Roxari’s collections weren’t hidden anymore, and that shift turned browsing into buying.
What We Achieved:
Significant increase in website organic impressions and clicks and improvements in organic rankings.
